Giving your business visibility
A robust public relations strategy results in increased visibility. This translates into increased brand awareness, brand equity and business. We provide you with a customized communication strategy that takes into account; your unique business objectives, your desired image and the relationship you have with your audience. We ensure that your brand obtains visibility amongst your target audience by deploying communication strategies on multiple platforms and media.
We work with you to develop content to fuel your public relations campaigns. This content is based on detailed on-site briefings, product roadmaps, industry and competitor research. We help you tell the world your story and what you bring the audiences you wish to reach out to. After understanding your business we author a broad range of content for your public relations campaigns including:
- press releases
- case studies
- product briefs
- thought-leadership articles
We have well over a decade of collective experience and relationships when it comes to working with the press. We are keenly aware of the areas of interest, expertise and preferences of individual journalists who cover the region and report on general and niche topics ranging from technology to retail, industry, business, current events, fashion, entertainment, health and lifestyle.
Branding and Positioning – does your image need to be refreshed?
Most successful companies today are the ones that embrace change and seamless adapt to their market’s changing landscape. As you change it is important to ensure that your image and communications remain relevant and credible to your target market. Branding and positioning starts with helping you refresh your identity from the current vantage point you occupy in your field, so your clients and partners continue to see you as the well informed industry leader they can count on.
We start by developing or revisiting your key brand messages revolving around your corporate philosophy, brand personality and the unique selling proposition of your products and services. We go back to the basics and review the needs and perspectives of your current audience of prospects, clients, partners, employees and stakeholders. Following this we develop a communications plan consisting of a broader public relations and marketing campaigns to get your messages out to your audience, increase your brand awareness and draw your audience back to you and increase your credibility and relevance.
We ensure that the perspectives, style and tone of your communication remain strong, consistent and in keeping with your brands objectives across all the communication mediums being utilized.
Crisis Communications – preparedness makes all the difference
It is how you handle a crisis that eventually determines it’s magnitude and how it effects your company. We develop crisis communications and management plans that prepare you in advance for this eventuality.
Unfortunately, many organizations do not see the value of a crisis communications plan until a crisis is upon them, which is often too late. Organizations often tend to think that a serious disaster will not befall them. While ideally we would all love for this to be the case, it is precisely this mindset that discourages crisis preparations and aggravates the effects of a disaster, if or when one does occur.
The moments shortly after an undesirable event has occurred are the most crucial. Reputations are often destroyed simply because only one side of the story has been vocalized from an outside party or the messages from the company are poorly composed knee-jerk responses conceived in a state of panic. This only makes the situation worse. Your reputation is your hard earned credibility that has been carefully built up over a period of years. Having a well thought out communication plan beforehand can help tremendously. Crisis communications is a form of preparedness that not only helps you when things go wrong, it also offers you peace of mind when things are going on as they should.
Let us help you contain the effects of a crisis by proactively anticipating it and developing a communication plan to addresses its occurrence. From identifying and training key spokespeople, to understanding the situation, determining corrective steps and responding with messages that explain your actions – we can take you through the steps required, so when problems arise you have the tools to deal with them.