HID Global was using Intersec as an opportunity to showcase solutions for both traditional enterprises and small and medium businesses in the Middle East.
At its booth the company offered a glimpse of its products in the areas of workplace optimisation and trusted identity.
Regional director Wisam Yaghmour said the company was offering products targeting SMBs as they accounted for the majority of businesses in the UAE and wider Middle East and Africa.
“SMB has always been there and we cannot ignore this market,” he said, noting that smaller companies often had greater agility when it came to purchasing decisions than larger enterprises.
In particular this year, HID is also promoting solutions for smart cities and smart buildings given regional ambitions from Dubai and other urban centres. It is also focusing on solutions that migrate traditional on premise security into the cloud to help companies innovate in the space.
“Yes we see a lot of demand especially from the UAE. It’s really very much on the mind and you’ll be surprised if I tell you its more from the government than the private sector,” he said.
In Dubai in particular, where government departments have been encouraged to be innovative by Ruler Sheikh Mohammed Bin Rashid Al Maktoum, there is high competition among in delivering the latest solutions.
“Yes we have high demand, which is increasing day after day and by 2018 to 2020 the demand will grow higher and higher,” Yaghmour concluded.